About Us
Matchstick Monkey began with a simple idea: to make teething easier for babies and parents. Since then it’s grown into a trusted brand, offering a thoughtfully designed range of teething solutions and high-quality oral care products dedicated to babies’ and toddlers’ health. With reliable, award-winning products, made to support parents around the world, Matchstick Monkey is now available in over 60 countries.
Our journey started with our award-winning teething toys, as new mum Katie Windridge looked for a product to ease her daughters teething pain and instead created her own. With investment from Touker Suleyman from BBC’s Dragon’s Den in 2016, the brand quickly grew and our range expanded. We now support families across every stage of their daily routine, from oral care and teething to bathtime, play and thoughtful gifting.
Just as the brand started, creating products that make a genuine difference is at the heart of everything we do. Every product is thoughtfully designed, rigorously tested and carefully made with input from real parents. Our commitment to being guided by quality and purpose has earned us multiple gold awards from leading consumer testing platforms, such as Mother&Baby and MadeForMums- reflecting the trust and confidence of parents. As we continue to grow, our mission remains the same: to be right there with parents, offering clever, comforting, beautifully designed products that support every moment of their journey — from the first tooth to the first steps and beyond.